Content Library

A quest called tribe

Every now and again, you read something and think: ‘I wish I’d written that.’ It happened to me twice in April. And both pieces, broadly speaking, dealt with the same topic.
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For Sale: baby shoes, never worn

Legend has it that in a Paris restaurant in 1923, Ernest Hemingway’s friends challenged the writer to craft a story in just six words. The novelist responded with: “For Sale: baby shoes, never worn.”
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Meanwhile in South Korea…

Korean culture is highly influential across Asian markets. As such, it is often the first place to launch new and innovative products.
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The new NEW media

The advertising industry has always structured itself around media. As new media emerged, new skills developed in order to service these new ways to reach the mass market.
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Expert tips for getting started on your branded video strategy

Branded video content has become one of the staples of digital marketing through social media. Users are able to engage with a more visual form of content and connect deeper to a brand or product.
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Gender bias in advertising

In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley—and even on...
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