Content Library
Letter from South Korea: the history of 'Chaebols'
What comes to your mind when you think of “Korea”? The Korean War, Samsung, Psy’s “Gangnam Style”, Korean television dramas, or the one and only “Kim Jong-un” in North Korea?
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The Receiving End
The reason for boxing gloves seems obvious enough.
To protect the person getting hit.
Bare knuckles would obviously do more damage, so the person on the receiving end needs protection.
That’s common sense.
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Celebrating the oddballs
I was running a workshop for a major international hotel chain a few years ago. They were faced with the challenge of persuading female business travellers to spend money in their restaurants rather than spending money on room service.
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From sub-culture to popular culture: why brands need to get gaming
Of all the different forms of popular culture, gaming is the one of the most full of misconceptions.
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Why you should hire people that DON'T want to work for your company
“Why do you want to work for us?” It’s received wisdom that a large part of any interview process
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Standing tall: when brands speak out for diversity
In the world of advertising, it’s a generally accepted truth that diversity is, on a whole, lacking.
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