As part of our parnership with the The Marketing Society, we co-hosted a breakfast with their Founding Members to help shape the 2018 Dubai Lynx, ensuring the content is relevant for the senior client side marketing community.

Drink enough water and you will cease to be thirsty. And yet, a doubting person can be drowning in facts, but facts won't change a mind that doesn't want to be changed. More facts don't counter more doubt.

With over 24 years of experience in the marketing and advertising sector, Ismail has worked for large corporations, most notably The Coca-Cola Company and Tetra Pak.

Stuart is an Honorary Fellow of John Moores University Liverpool and an Honorary Professor of Stirling University, and Honorary Doctor of Arts at Abertay University in his native Scotland.

It seems everyone in advertising is desperate to call themselves a storyteller. They write articles about storytelling, they give lectures, make videos, even offer courses on storytelling.

We want what we want now. And we're used to getting it.