Content Library
AB InBev's Ricardo Rey on the benefits of AI in A/B Testing
In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His...
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The Whole Marketer Ep57 - Culture and hybrid working with guest Tamara Littleton
#Ep57. Culture and hybrid ways of working is the soft skills topic for marketers in this episode.
As a result of the pandemic many of...
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The Whole Marketer Ep56 - Authenticity with guest Keith Moor
Episode #56. Authenticity is the leadership and personal understanding topic in this episode.
Abby is joined by Marketing Week’s Marketer of the Year – Keith Moor...
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The Whole Marketer Ep55 - Long-term strategy with guest Eleanor Winton
Episode #55. This episode’s topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge from...
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The Whole Marketer Ep54 - Programmatic marketing with guest James Kenny
Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to relevant and...
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The Whole Marketer Ep53 - Data to create impact with guest Mark Phibbs
Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer...
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