Content Library

Marketing – Whose Line Is It Anyway?

Exploring the Chief Mindset Officer 
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Surviving Dmexco 2017

10 standout points from the frontline. Kathleen Carter of Fetch reports.
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The most crucial link in the communications chain is the one you can’t see

The Executive Creative Director, in his signature black roll neck sweater, has just presented his proposed campaign to the senior client; and the client is silent.  Eventually she says, ‘Thank you, Alonso.  As I’m sure you’ll remember, w
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10 things in September: picked by our editor

The editors pick of content this month.
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The shadow of the future

There are 2 approaches to business, one of them will pay off in the longer term.
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The dawn of implications

Technology has intertwined with modern life to such a degree that it is impossible to imagine life without it.
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