Content Library

Five simple take-aways from 2017

The Challenger Project explore the five learnings from 2017 so that 2018 can be your year.
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Targeting behavior to change behavior

The model behind most advertising relies on a seemingly common-sense cognitive cascade.
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Q&A: Kimberly Smith, founder, Marjani Beauty

Women of color are now more informed, and we’re demanding more from the brand.
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2017 – the year that shook our industry

'Is the industry under threat or on the brink of greater opportunity?' Possible London's CSO looks into the marketing headlines of 2017.
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Brands are getting real… and getting it right!

Creative Culture explores 2017's best Christmas campaigns
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Who wants to be a livestreaming millionaire?

China’s livestreaming influencers are attracting huge audiences, writes Duncan Bell.
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