Content Library
Hugh Burkitt's thoughts on our Brave Conference
This year’s Annual Conference has departed radically from the Society’s usual pattern of inviting successful marketers to reveal their secrets, in favour of an in-depth exploration of what it means to be brave, by listening to the stories of all k
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'Football fans have been ignored for the last decade': James Kirkham, Head of Copa90
With 85 million views per month, it's no wonder they are attracting sponsorship and content partnerships with some of the world's biggest brands. Taking football...
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The 12 Powers of a Marketing Leader
Paul Tredwell reviews 'The 12 Powers of a Marketing Leader'
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Something We Can All Understand
When I first started working in this industry, the acronyms threw me. An email would be peppered with CMO, RFI, SEO, CTA. I felt I needed my own Enigma machine to understand what was happening.
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