The secret moments that determine consumer purchasing decisions and drive brand choice  – and why so many companies miss them

By Mehrene Shah-Fraser, Propositions Capability & Training Lead, Aviva  

Why we need to redefine “diversity” in the workplace and what we can practically do to make a change.

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich. In 2011, Toyota announced that the official plural of Prius was Prii. In 1959, the first commercially success

Productivity within the ‘vaguely creative industries’ (which is how I think of marketing) is a subject soaked in unresearched hypothesises. Here are four more: