He designed the first marketing use of virtual reality in 1993 and as CEO of Fjord, he raised over $10m and pioneered the freemium model

Ekaterina is a senior marketer with experience in the drinks industry in mature and emerging markets.

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The fundamental flaw in the tools businesses use to understand their consumers – and why removing the blindfold is essential to delivering sustained, profitable growth.

A tailored Trip Advisor by our members for our members.

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