Content Library

Be Comfortable Being Uncomfortable with Laura Jordan Bambach

Laura Jordan Bambach is President and Chief Creative Officer at Grey, a force of nature, digital pioneer and long time friend. Her message is loud...
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The Whole Marketer Ep67 - Performance Marketing with guest Kat Sale

Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital campaigns, heavily focused on ROI...
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Reckitt's Marisol Saona on marketing effectiveness and going back to school

When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve...
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What's the future of marketing in a cookie-less world?

Unilever's Global Marketing Workstream Lead, Pranay Rao, thinks that brands will need to go back to creating complex client experiences on their websites once cookies...
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Circular Computing - Because IT shouldn’t cost the earth - with Head of Sustainability, Steve Haskew

“Our demand for new IT is not driven by a real need. The result is excessive pollution and e-waste…” In this episode, we speak to...
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The Whole Marketer Ep66 - Empathy with guest Mimi Nicklin

Episode #66. Today’s topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for marketers...
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