Mars, ITV & #JoinTheHerd on creating successful campaigns

Awareness, trial, sales and profitability are all good measures of brand success but while doing researching for my new book of innovation stories...

What do contemporary consumers look for in their favourite brands?

Studio Something is a lean, progressive and passionate creative business that thrives on partnerships and collaboration that launched in 2014 by duo Ian Greenhill and Jordan Laird.

Stick out your neck, work at it and the guts to go against certain norms...

A lie can be halfway round the world before the truth has got its boots on