So, you have arranged an idea generation session involving 12 people who come from different parts of the company. It has been a real challenge trying to coordinate diaries.

Stuart Wilson reviews Paul Skinner's book

'It is only impossible until you do it'

'Don’t be afraid to challenge the norm'.

A more global, connected and homogenised experience of the world means people long to find the original and unique again. And that often means what is local.

Social change is all around us, hiding in plain sight.