Content Library

FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories

“The fastest accelerator in FMCG is the shopper… “ We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Category Management...
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How to find out what your consumers really think through neurological research

Travis Gordon is the Senior Consumer Insights Manager at Danone, where he informs decision making for marketing teams through insights, research, and comms strategy. Part...
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Be Gloriously You !! with Simon Casson

Simon Casson is the President of Operations EMEA for Four Seasons Hotels and Resorts; a luxury chain known for world-class, award winning Customer Experience. Excellent...
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How values drive buying intent, with Coca-Cola HBC's Duarte Garrido

Brands who don't put values at the centre of their advertising strategy will not succeed to capture the interest of Gen Z and future generations...
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Why ESG is the future of marketing, according to Coca-Cola's Senior Communications Manager

Austin Roebuck is Senior Manager for Global Customer and Commercial Communications at the Coca-Cola Company. For him, the future of digital marketing lies with companies...
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Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.

“Education comes first, knowledge sparks the curiosity to change lifestyle - but what comes next? What as an individual can I do? “ When it...
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