Katherine’s work at Food Standards Scotland (FSS) and in her previous role as Head of Safer and Greener Marketing at the Scottish Government has won many awards.

In the second part of our two-part article on social norms messaging, we look at the latest understanding...

The Cannes Lions International Festival of Creativity, often most closely associated with big bold and brash excess...

At Google's offices in Hong Kong, Current Asia's David Ketchum reported on the conversation, which spanned data, digital departments and keeping the customer at heart

Byron Sharp and others have argued that brands are rarely differentiated but are more likely to be distinctive.