Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction, often at...

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual...

“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out...

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who receives marketing...

The power of brand communications and creativity to drive breakthrough growth. Host, Annabel Venner is joined by Lynne Deason and Richard McLeod from Kantar to...

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing...