New technologies have changed the game when it comes to producing and distributing content, and in turn this has also shaped audience behaviour.

Think about what made you click on this article. You probably had an idea about the type of information you might learn, and how this could be used in your day to day life.

It is estimated there are over 20,000 marketing professionals in Scotland and The Marketing Society is currently connected to around 2,500 with 720 members and the rest on our mailing list.

In my last year of primary school, I won the ‘Most Helpful Girl’ cup.

The marketing landscape has completely changed. Almost to the point of feeling we’re living on different planet.

Publisher at Unofficial Partner, Sean Singleton, asks, should brands care about esports? Hint: yes. And offers some ways they can get involved in this rapidly growing marketplace.