Content Library

Brainlabs' Dan GIlbert on man v machine

In this episode, Daniel Gilbert, founder and CEO of Brainlabs, meets Matt Bush, Google’s MD of Agencies & Partners, to talk about rethinking the concept...
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STAR AWARDS SHOWCASE

This event is a little reminder of what a brotherly industry we have in Scotland, where people take the time to help their competitors win at awards.
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Diverse and inclusive visual storytelling

The Marketing Society’s uncomfortable breakfast on Visual Storytelling in the Age of Inclusion, moderated by NY Chair, Margaret Malloy, joined by a panel of brave leaders
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Visual Storytelling in the Age of Inclusion

Photography remains one of the most powerful storytelling elements for marketers. It captures a moment in time and can eloquently express emotions, feelings, and insights without uttering a single word.
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Neuroscience and context in a changing media landscape

Getting advertising in front of the right consumer used to be a much simpler affair than it is today, with TV taking pride of place as the most coveted platform.
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Do young marketers bother to learn the basics?

Dave Trott recently wrote an article saying that today's young marketers are too busy chasing trends to bother to learn techniques like SWOT analysis.
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