2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

Ethics is more often discussed in classrooms and by philosophers (and in recent years by programmers in the fields of tech and AI) than in everyday life and daily business situations.

We’ve been playing Zoom-bingo for a year now. Perhaps this is simply the latest addition to the game; ‘can you see my screen’, ‘you’re on mute’, ‘I’ll give it a few minutes for everyone to dial in’, and now, inevitably, ‘sorry’.

As 2021 appears on the horizon, we look forward to hopefully regaining a sense of control at some point.

There’s been an unpleasant flurry of self-interest that has been around for decades. Oddly Covid has uncovered both the problem and the solution.

We care about the means by which they get to us - so brands now need to embed better “Environmental, Social and Governance” (ESG) standards. But how do brands fund these...