The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

In life, transformation happens for two reasons; a fight-or-flight response to something where change absolutely has to happen, or dissatisfaction with the way things are – a proactive initiative designed to improve what already exists.

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.