The Marketing Society Global Conference returned live on 10 November, gathering our industry's best and brightest for a marketing day out to get people talking, making new connections, and gathering new ideas to help shape the change that’s necessary.

Having recently attended the thought-provoking and empowering Marketing Society Annual Conference on this very subject, I wanted to share the key learnings and advice given to the wider marketing community, so that we all can become changemakers.

This week we spoke to Marketing Society Member and Business Director at CSM Sport Entertainment, Scott Branch.

Dan and Akin take on the age-old debate of talent vs. hard work, but from the perspective of how each is perceived, and therefore appreciated...

This week we spoke to David Collyer, Chief Growth Officer at 1HQ to find out more about his career and how marketers can be changemakers.

However, to truly stand out and out-perform competitors, CMOs can’t solely be reactive embracers of this change - they must be proactive makers of change.