Content Library

Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets

Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making...
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What neuroscience can teach marketers for creative effectiveness

On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro...
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The Buy Side - KP Snacks - UNOFFICIAL PARTNER

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers.  Our guest is Kevin McNair, Marketing Director of...
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THINK EQUAL podcast: Leanne Foy meets Mary Godbeer

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council. What can sport and...
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The Whole Marketer Ep106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is strategic thinking - a fundamental skill for marketers to gain clarity on long-term choices and...
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Boosting Q4 & beyond creative effectiveness

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan Moseley...
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