Content Library

The magnificent 7 power skills you need to win with AI: Episode 1

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
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How technology tamed the killer creative 

In this article Chris highlights the current golden age of creativity, emphasising that creativity is not about commerce but about making the invisible visible and producing original ideas.
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Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object podcast, he...
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Marketing to the CFO

Is marketing to the CFO a challenge or an opportunity for CMOs? We asked Fellow of The Marketing Society Ruth Saunders for her perspective and top tips.
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The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby’s guest in this episode...
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Sustainability Squad Podcast - Introduction to the Sustainability Squad, marketing and ESG.

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help...
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