Content Library
The Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton
Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better...
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Balancing the basics & transformation in data driven marketing
Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition, Christina...
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Switching from radio to digital through favourite content
Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...
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The Whole Marketer Ep120 - Impact with guest Scott Morrison
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.
Creating impact is an important skill for marketers...
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Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director
Honing in on the ‘S’ of E S G – a critical component of the sustainability journey
ESG – environmental, social, governance, a subject that...
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Why organisations need to align sales and marketing
Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative effectiveness...
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