Is business an art or a science? We’re all aware of well planned failures like New Coke; and winners, such as the Sony Walkman, that bombed in research. You probably know a rich barrow boy and a hard up MBA.

I read most of this book on the way back from a holiday in the US – which is appropriate as the style is very American, despite being written by two Dutch Unilever alumni.

The use of the words ‘user’s manual’ would seem to set the tone for this book, positioning it as some kind of reference piece for those of us involved with the practicalities of online marketing.

There are ten simple – but not always obvious – social principles that I’ve found useful while working in digital media for the past 20 years.

There were siren voices in the run-up to the millennium, but few heard. Tom Peters wrote a rip-roaring thesis, Thriving on Chaos, which stands up well to this day.

This book starts off with an alarming stat: only 14 of the UK FTSE 100 have a marketing director on the board. Why?