Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or another. If this is the case, how can companies ensure both quality of staff and loyalty?

An agency colleague told us a story about meeting with the KFC franchise marketing board – a group that represented the restaurant owners and franchisees.

I don't believe that I am any more easily led or faddish than the next fella,

'What do these three US retail brands share?' you ask? The answer is that all are looking at ways to improve your next retail experience. BREAKFAST ON THE GO

The Marketing Society defines marketing as 'the creation of customer-led demand, which is the only sustainable form of business growth' and puts marketing at the centre of this imperative.

Chaired by Nick Higham, BBC news correspondent, this year’s conference covered a wide range of global leadership themes delivered by a particularly impressive collection of speakers.