By demonstrating how perilously close we've come to the complete commoditisation of creativity in the marketing and communications industries, the producers of the BBC's immensely popular The Apprentice have inadvertently done us all a wh

THE BALANCE BETWEEN ART VS TECHNIQUE

Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or another. If this is the case, how can companies ensure both quality of staff and loyalty?

An agency colleague told us a story about meeting with the KFC franchise marketing board – a group that represented the restaurant owners and franchisees.

I don't believe that I am any more easily led or faddish than the next fella,

'What do these three US retail brands share?' you ask? The answer is that all are looking at ways to improve your next retail experience. BREAKFAST ON THE GO