Allyson Stewart- Allen enjoys the commercial inventiveness that was sparked in the US by the recent royal wedding

Ben Hayman urges brands to acknowledge consumers’ needs for optimism, against the odds

SHAUN SMITH and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful format of many business books: get a range of corporate leaders to tell you how they do it so the rest of us can replicate their DNA.

OVER THE past decade we’ve seen many books that challenge in one way or another the conventional notions of what motivates us and how we make decisions.

IN 1971, Stephen King’s definitive essay – ‘What is a brand?’ – described the role of the brand as providing reliability and guaranteeing quality in an uncertain world.

Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins