SHAUN SMITH and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful format of many business books: get a range of corporate leaders to tell you how they do it so the rest of us can replicate their DNA.

OVER THE past decade we’ve seen many books that challenge in one way or another the conventional notions of what motivates us and how we make decisions.

IN 1971, Stephen King’s definitive essay – ‘What is a brand?’ – described the role of the brand as providing reliability and guaranteeing quality in an uncertain world.

Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins

Rory Sutherland describes how potential embarrassment is an underestimated force in marketing

Alastair Lukies, Group CEO, Monitise talks to The Marketing Society’s editor Elen Lewis about paying by mobile, the secret to getting a good idea off the ground and how he uses the skills he learnt from being a rugby player in business.