As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's nobody in advertising over 43, that means everybody.

O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators. Key insights

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state of knowledge of how businesses should most profitably approach marketing in a downturn.

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development. Key insights

RECENTLY I took an IPA course on negotiation skills taught by Keith Risk, and was therefore interested to see what Chris Merrington, another IPA trainer, had to say on the matter in this book.

Allyson Stewart- Allen enjoys the commercial inventiveness that was sparked in the US by the recent royal wedding