TV ads reflect the culture we come from, but sometimes they don’t make us look good. From the dangers of women driving to smoking Flintstones, here are four ads from past decades that would never be run today

Elen Lewis says using constraints can inject magic and creativity into your business writing

Catchphrases from 1988 included Nike’s ‘Just Do It’, ‘Loadsamoney’ from Harry Enfield and ‘an ology’ from BT’s Beattie. The UK launch of Hello! heralded a new age of celebrity, where footballers’ wives rubbed shoulders with European royalty.

Elen Lewis talks to Jonah Lehrer, author of Imagine: How Creativity Works, about how we can all be more creative

In 1983, The Police released the Grammy award winning song Every Breath You Take, with the classic verse: Every breath you take/Every move you make/Every bond you break/ Every step you take/I’ll be watching you.

In this extract from his recent speech to an audience of marketers, Chinese ambassador to the UK Liu Xiaoming outlines the priorities for British exports to perform more effectively against our European competitors.