Content Library

Has the internet really changed everything?

This series begins a debate about the issues in the internet revolution.
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What price continuity in a short-term world?

Demands for change, newness and freshness are constant in business, and balancing the short term and long term is a difficult trick.
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Web video unleashes the power of the web

In the same way that GIF and JPG images added richness to plain text, so video provides a new dimension to the web’s ability to communicate and entertain.
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A new vision for corporate social responsibility

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr Wayne Visser.
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How brand communities influence innovation and culture

The shift in power between consumer and producer brought by the new technologies has implications for organisations and the control they have over their brands.
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Marketing the work of engineers: technology as a service

In this insightful article, Laurie Young examines a paradox: why, in a world where added value services increasingly dominate, and where some of the largest and most successful companies are technology companies, is the marketing
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