Marketing grew up in the industrial age. As this age gives way to the new network age, companies will grapple with dramatically new and challenging issues.

This series begins a debate about the issues in the internet revolution.

Demands for change, newness and freshness are constant in business, and balancing the short term and long term is a difficult trick.

In the same way that GIF and JPG images added richness to plain text, so video provides a new dimension to the web’s ability to communicate and entertain.

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr Wayne Visser.

The shift in power between consumer and producer brought by the new technologies has implications for organisations and the control they have over their brands.