Winston Fletcher believes that marketing is both misunderstood and undervalued. In this article, he spells out the benefits that marketing provides as the major player at the pivotal interface between supply and demand.

Melanie Howard describes how the modern world of illusion and image is driving people to seek a more authentic reality

Brands that mess up in the US must understand the American public to regain trust, advises Allyson Stewart-Allen

In this extract from his recent speech to an audience of marketers, Chinese ambassador to the UK Liu Xiaoming outlines the priorities for British exports to perform more effectively against our European competitors.

Rory Sutherland explains why it is easier to change behaviour by using simple rules than by using rational argument

Even the most fundamental change rarely happens overnight – indeed the biggest changes are often irreversible because they have crept up announced.