Twinings has long been seen as a quality tea. But most people would only consider drinking it on special occasions.

Dido Harding talks to The Marketing Society’s editor Elen Lewis about the importance of customers, being a jockey and her biggest influences.

Commute to office – 33 minutes and 09 seconds Arrive at office – 8.07am First chat with colleague – 8.20am First coffee/tea of the day – 8.27am Lunch – 12.57pm Lunch break

What’s your golden rule? Look and learn. Who has been your biggest influence? Julian Saunders – ex Ogilvy and Red Cell CEO, my boss at WPP from my twenties into my thirties, a pivotal time.

Sir Ranulph Fiennes talks to The Marketing Society’s editor Elen Lewis about staying motivated and the best advice he has been given.

The new gum brand, has turned the confectionary market on its head.