There’s nothing like talking face-to-face when it comes to building customer relationships and increasing sales.

While leading brands are adopting new CSR models that boost their bottom line (61% of people are more likely to buy from companies with good reputation), communicating that message effectively takes an innovative marketing approach.

Imagine two people, one on either side of a canal. The first one shouts across: 'How do I get to the other side?' The second one shouts back: 'You are on the other side!'

Why not make an action plan now of the five things you are going to tackle with your brand and marketing this summer?

The most indisputable truth of outbound marketing: Frequency improves compliance.

In the good old days (for “good”, read “bad”) when a company screwed up, it was a case of wait and see who notices, deal with complaints as and when they come in, and hope that nobody goes to the press.