Cemre Akkaya is VP Marketing & Revenue at Desertcart, the cross-border ecommerce platform headquartered in Dubai, where she leads a brilliant team across brand, performance, CRM, product marketing, and creative. She spent the first half of her career at BAT, building brands in heavily regulated consumer markets across six European countries. Then she moved to the Gulf and traded Fortune 500 playbooks for the kind of ecommerce where you're building the plane while flying it. She's held P&L and commercial ownership roles at GMG and Desertcart, covering everything from marketplace strategy to B2B revenue to full platform rebuilds. She sits somewhere between the Fortune 500 and the startup world and has strong opinions about both.