With ~20 years of experience in Marketing, Celine Sciortino-Weltmann has worked across multiple industries, including automotive, luxury, FMCG, and fashion, in Marketing Strategy, Brand Strategy and Positioning, Media Planning, Content, Digital customer journey, Consumer Insights, Analytics, Market Research, Consumer Segmentation, Marketing Effectiveness, CRM, Media Buying, Agency Relationships, sponsorship across Japan, India, Europe, Korea, and China with regional and global responsibilities.

She has lived in Hong Kong for nearly five years, working at the global headquarters of Infiniti Motors, supporting five keys regions (US, China, Middle East, Russian and Europe), and now as Global Marketing Director for APM Monaco, Created in 1982, APM Monaco started as a specialist in gold, diamond and precious stones jewellery, then after 30 years of developing and perfecting traditional handcrafted quality jewellery, in 2011 APM decided to venture into the design-focused silver jewellery business and continues to carry on Ariane Prette's legacy with the aim to make APM Monaco a modern yet timeless brand that fits perfectly with current trends. The Chic, Fun and Fashion brand has its Global headquarters in Hong Kong, and today nearly 300 shops worldwide.