Catherine leads the strategic sponsorship function at AIA, Asia’s pre-eminent life insurance provider. This is spearheaded by their global brand ambassador, David Beckham and their global partnership with English Premier League Club, Tottenham Hotspur. She also supports AIA’s markets other key events including The Music Run, AIA Carnival in Hong Kong and AIA Vitality Park at the Hong Kong Observation Wheel.
Catherine has over 18 years’ experience in Asia Pacific. Previously she worked with sports agencies World Sport Group and Brand Rapport and on corporate-side, with UBS and DFS (LVMH Group), where she was global head of Internal Communications.