Interviews

Pushing boundaries with Christian Woolfenden: leader of year?

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Christian Woolfenden, global marketing director, Paddy Power.
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Advertising Week: our pick of podcasts

This year's Advertising Week Europe was positively packed to the rafters with great content. Every session held some wisdom for you to take away. Trouble is, it's impossible for you to see everything and hear from everyone.
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She says. He says - Matt Scheckner and Kathleen Saxton interviews

What started as just an idea has grown into one of the most important gatherings of Europe’s best and brightest. It’s a true celebration of the advertising industry and the people who make it thrive and evolve from today will into the future.
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Sir Charlie Mayfield on the spot

Sir Charlie Mayfield delivered our Annual Lecture this year on 19 March, editor of the Society Elen Lewis interviewed him ahead of his appearance.
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#AWEurope podcasts with IAB and Oystercatchers

How much do you know about how people really use their mobile devices? Are you aware of which devices are used in each part of the purchase journey? Is your company or brand set up to be successful in this new omniscreening world?
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This much I've learned... Helen Campbell

Helen Campbell is head of marketing UK and Ireland, VisitScotland.
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Paul Kemp-Robertson on the spot

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference on 21 November, Elen Lewis interviews Paul Kemp-Robertson, founder, Contagious Magazine on Durex Fundawear, dyslexia and Batman.
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From Air to bnb

Ahead of his appearance at our Annual Conference on 21 November, Christopher Lukezic, marketing and communications director, Airbnb talks to Elen Lewis about the importance of solving problem
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Speaking with Michael Welch

Michael Welch, the founder of Blackcircles.com, the UK's leading online tyre retailer and Business Insider's Young Business Leader of the Year 2012, speaks to Elen Lewis, The Marketing Society's editor about his grandad, why data is better than re
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Eric Whitacre on the spot

Two years ago, Grammy award-winning conductor and composer, Eric Whitacre launched the virtual choir, a social media experiment that has become a global phenomenon with nearly 6,000 singers from 101 countries.
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