Interviews

An interview with Dave Trott

Dave Trott speaks to Elen Lewis about worrying that people don't even know you're alive and why John Webster wanted to fire him three times over.
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An interview with Adam Morgan

What does a bold marketing leader look like? Someone who can give energy, direction, possibility and belief to their team and organisation.
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My generation of leadership has failed

Big corporates have dodged their social responsibility over the last decade, and customers are beginning to notice, according to O2 boss Ronan Dunne.
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YouTube's message to marketers at AWEurope

You can win in lots of different ways on YouTube - the important thing is to start with a really clear goal in mind.
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Syl Saller on tough times and sipping Scotch

Being a lover of history and books, I often think in quotes. When Marketing asked me to describe the past few weeks, there were a few that I felt were useful themes.
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Talking with Anne-Marie Farrell

Anne-Marie Farrell on how behavioural economics can help us understand how and why people make decisions.
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Talking with Dianne Thompson

Dianne Thompson, CBE, talks with Elen Lewis about the marketing and leadership wisdom she has collected over a 41-year career.
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Being authentic with Abigail Comber

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Abigail Comber, head of brand and marketing, British Airways.
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An interview with Rory Sutherland

Rory Sutherland on the rewards of shouting 'scissors' when everyone else shouts 'paper'...
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It's time more marketers started measuring, not counting, social media impact

Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service...
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