Book club
On purpose, on trend, on brand
The best bit in the new book “On Purpose” by Smith and Milligan is their brilliant three-point framework “Stand up, Stand Out, Stand Firm”.
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When Digital Becomes Human
In recent years we have seen various technological evolutions which include the internet of things, robots, drones and AI.
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On Purpose
That companies should have a purpose (and a purpose beyond making money for shareholders!)...
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Decoding The Irrational Consumer
About sixty years ago, there was an awareness of the power of non-conscious thought processes but at the time there was much more of a focus on stimulus response learning which was heavily influenced by the work of Sigmund Freud.
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Copy, copy, copy
Mark Earls' book is build around a profound human truth. We, as "social creatures".
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Luxury, Lies and Marketing
Marie-Claude Sicard’s biography mentions that she has outspoken views about luxury branding and marketing...
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Free! Love Your Work, Love Your Life
Free! Love your work, love your life is a breath of fresh air, an inspirational read and great self-development book.
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The Digital Marketer
We must believe that it is the darkest before the dawn of a beautiful new world.
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The new rules of marketing and PR
Scott's book is the classic case of "chameleonic work". Under the surface of a very well written and easy-to-read "How To Manual", it is actually a quite disruptive work in several aspects.
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