The Wallet Allocation Rule

Pop quiz - with so many firms focussed on improving customer satisfaction today, why has the division of market share...

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The Rise of the Platform Marketer

At the start of my career in marketing - a long time ago... - I used to work for ACNielsen and Ipsos, two multinational research companies.

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Mote: the super meeting

Have you attended two or more meetings? Was one better than the other? It turns out that not all meetings are the same.

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Paid Attention

Other reviewers have described the experience of reading this book as ‘a roller-coaster ride’,

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The Big Data-Driven Business

The authors of this book have a lot in common. Both work at LinkedIn. Both work in B2B marketing. Both came from Bizo where Russell Glass was a founder.

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Engaging Customers Using Big Data

These days, Big Data seems to need no justification, the benefits are simply assumed. Refreshingly, this author provided numerous examples of the how Big Data is changing the marketing landscape.

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On Purpose: Delivering a branded customer experience people love

If you’re a fan of there being a big idea at its heart of a brand’s customer experience, and love quoting inspiring examples, this book’s for you.

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Marketing Analytics

Are you having sleepless nights thinking about the effectiveness of your CRM programme?

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1+1=3: Dave Trott

Dave Trott tells stories. Dave Trott tells very good stories. Some are funny. Some are clever. Some are poignant. They have twists and turns. They engage.

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Didn’t see it coming

Perception is the gateway to the brain. Based on what we perceive, we form impressions that, non-consciously, influence our judgement.

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