Book club
The Road to Luxury
If you’ve ever wondered about the intricacies of the luxury goods market and how it is embracing new trends and technologies, you could do a lot worse than read the road to luxury.
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Asian Brand Strategy
Historically, one of the biggest challenges of building a brand consultancy in Asia has been that many businesses...
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RECOMMEND THIS! Delivering digital experiences that people want to share
I chose this book as a break from the plethora of books and articles about programmatic marketing that I have been wading through over the past few months.
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#Onestowatch 2015 Book Club
Some of the authors will be familiar to you already; others are important to The Marketing Society because we like what they say...
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Communicate to Inspire – A Guide For Leaders
Communicate to Inspire is a must-read for new aspiring leaders, and a great refresher for experienced leaders who are looking to raise their game.
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A Beautiful Constraint
"Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content."
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Copy, Copy, Copy
The idea of copying other's ideas as a smart strategy seems a no-brainer to me. I'm happy to admit that I do it all the time. And as the author makes clear, copying comes naturally to most of us.
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ONE + ONE = THREE
This is an absolutely bloody brilliant book. I’m tempted to stop this review there, but I promised I’d write 300 words so I won’t.
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Copy, Copy, Copy
Mark Earls' latest book, Copy, Copy, Copy, is a perfect example of illustrator John V. Willshire's famous maxim: 'Make things people want, don't make people want things'. This book is a thing. People should want it.
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