Book club
Rethinking Prestige Branding
What does it take to build and grow a prestige brand in today’s changing consumer environment?
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Inbound Marketing
In 2005, one year after the launch of Facebook, but twelve months before the first tweet...
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A beautiful constraint
The title is an indication of how far business has moved from an attempt to standardise or rationalise business processes. Business success often comes when particular limitations are overcome.
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Copy, Copy, Copy
If I said that I had seen and read much of what is in Mark Earls’ new book: “Copy, Copy, Copy...
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Didn't See It Coming
Marc Stoiber has written an inspiring, thought provoking book about what is wrong with modern marketing and how to change things for the better.
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Be Your Own Politician
In the lead-up to the national elections, an opportunity arose for me to review ‘Be Your Own Politician’. I’m not normally a keen reader of books about politics but a sense of intrigue led me to reviewing this book.
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Love your job – the new rules for career happiness
‘Dad, we’ve got some competition!’ said my daughter when she saw me reading this book. Her uncle Chris’s most recent book is called Free! Love Your Work Love Your Life and both books have the same premise.
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Winners and how they succeed
The spin master has published his memoirs. Now he turns his attention to winning and finding that winning formula.
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Design Attitude
I have been working with designers throughout my whole career, in FMCG, Internet...
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