Book club
Multi-Screen Marketing
As media consumption habits have become less linear and across a plethora of devices...
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David Wethey reviews the latest Morgan and Fisk books
Have you ever been on one of those all-inclusive holidays, where you can enjoy all the facilities and eat and drink what you like at no extra charge? I’ve just come back from one in Turkey.
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The Anatomy of Humbug, by Paul Feldwick
It is the book launch of Paul Feldwick’s Anatomy of Humbug; ‘This isn’t a book about how advertising works’, he states, ‘but a book about how people think advertising works’.
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The Brand Strategist's Guide to Desire
Dilemmas. They're annoying aren't they? Chipping away at our precious time. I'm in the middle of a dilemma right now, having started and restarted this review on at least three occasions. Let me tell you why.
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The Anatomy of Humbug
Paul Feldwick’s The Anatomy Of Humbug is a provocative and fascinating book about different ways of thinking about advertising.
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Unconscious Branding
If you’re unfamiliar with neuroscience, Douglas Van Praet’s Unsconscious Branding might be the book you’ve been waiting for.
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A journey of discovery
Paul Feldwick’s new book is like the best journeys; enjoyable, informative, takes you somewhere new and leaves you thinking about it long after it has finished.
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Recommend This!
As companies increasingly invest time and resource on their websites, social media presence and apps, they also need to ensure that relationships formed with their audience bridge the real and virtual worlds.
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Brand Famous
From the list of books available to review, I chose Brand Famous by Linzi Boyd because of the sub-head – ‘How to get everyone talking about your brand’. It sounded perfect: just what I needed.
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