Book club
The Definitive Book of Branding
Branding has been in existence for a long time - in fact you can trace its roots back to ancient times when people created goods to trade or sell and owned cattle.
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Making Your Marque
James Espey has put together a highly entertaining and practical guide to ‘making your marque’ in business.
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Best of the Society book club 2014
With so many marketing books being published every month, trying to find the right one can be a bit of a bore.
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Code Halos
Code Halos sounds like the name of a sci-fi movie but it's defined as ‘meaningful connections between people, organisations and devices in a business context’
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Defending Your Brand
The idea behind this book is brilliant: the vast majority of marketing strategy focuses on the relentless pursuit of growth, with too little attention paid to defending existing business.
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Customer Experience – with three Michelin Stars
For those of us lucky enough to dine occasionally at The Waterside Inn in Bray, it is clear that the front of house service is as important to the pleasure of dining as the food itself.
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Champions of Design 4
Not having read any of the three previous ‘Champions of Design’ books from JKR, I was a little uncertain about what to expect from this latest offering.
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Social media is bullshit
It helps you sort out the crap from the hype. Some things that ring bells.
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Forget The Box
Forget The Box is not a bad book, at all. ‘Useful’ is the word I would use to describe it.
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