Leading The Personalisation Conversation

Created in partnership with Meta, we brought together five marketing leaders to debate and share their perspectives on personalisation and privacy. 

MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges in a candid discussion. 

Here's a foreword from our CEO, Sophie Devonshire. You can view the report here or download the PDF below. 

In our role at the Society 'leading the conversation', It's been fascinating to bring together five marketing leaders alongside an expert team from Meta to debate and share good ideas on all things personalisation.

We don't pretend to be experts on everything, but we do know about leadership. And we know that the moments when we come together and share our ideas and challenges, are the moments when we can learn and grow as an industry.

The good news is that these conversations suggest that walking the high wire between personalisation and privacy still comes down to four core truths we've always known as brand guardians:

• Building brands, which in this area, especially, means building trust in our brands,
• Leading the way in transparency,
• Seeking innovation opportunities, and
• Putting consumers at the heart of everything we do.

Follow these guidelines and this will continue to ensure we're making the best strategic decisions in the personalisation space.

This report offers the opportunity for all of us to reflect on these conversations around personalisation. We hope you find them useful and we hope they help you shape your own thoughts and strategies around this important issue.

— Sophie Devonshire, CEO, The Marketing Society