I’m defined by grit, curiosity and an insatiable appetite for knowledge.
A communicator shaped by experiences across two countries, I’m making my voice heard in the UAE through impactful work for brands like Sony and Michelin Guide, networking with industry stalwarts, and driving dialogue around the future of communications.

Recognised as one of Campaign Middle East’s PR Faces to Watch 2025 and awarded The Marketing Society UAE Scholarship, selected from 200 applicants, I'm part of a programme that's helping me learn directly from our industry's movers and shakers and shaping me to propel the region's communications landscape by proactively contributing to conversations around the narratives that truly matter.

At 28, I don’t have it all figured out, but what I've learned is that a growth mindset continues to open the right doors for me. In a nutshell, I’m here to build something meaningful. And in the process, I’m getting to know Bushra a little better too.