Brian Atkinson joined Five9 in 2019 as the GM/VP EMEA, where he is responsible for the growth and strategy in the EMEA region. Before joining Five9, Brian led the Global Mid-Market Calling at Cisco. Prior to this, he was responsible for Cisco’s Collaboration sales and launched Cisco’s Customer Care business in UK & Ireland and for taking Digital Media Solutions to market in Europe. Brian spent 8 years in Cisco Sales for IP Telephony and Contact Centre sales in US markets.
For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX)