Ben is the Marketing Director for Bentley Motors leading global marketing strategy for brand and product across markets and channels, working collaboratively with regional leads to implement strategy and marketing optimisation. Prior to joining Bentley, Ben consulted for global brands in the automotive, premium alcohol, and financial services industries, advising them on the rising generation of wealth and the significant wealth transfer occurring across Europe, the US, the Middle East, and Asia. A co-founder of the Modern Affluence Summit in 2019, Ben's other accomplishments include leading and growing Keko, a global marketing services business, across multiple territories. Keko served brands such as Bentley Motors, Porsche, LVMH, and De Beers. Throughout his career, Ben has been dedicated to understanding and predicting global consumer change within the context of culture, technology, and capital. Developing and implementing brand and marketing strategies targeting affluent consumers.
Ben is also a father to his daughter and son, husband to Sophie, and Global Ambassador for the charity OnePlate.